Merit Andrew reached out with an ambitious challenge from one of the leading companies in the aerospace industry – design an A.I.-based story-telling entity capable of narrating the company’s past aviation achievements via detailed statistics and information as though it was reaching deep into the past using futuristic A.I. technology. Eric art-directed the visual form and synthetic personality of “VEGA”, an A.I. character driven mostly by sound-waves. By developing an animation-sound engine which drove the core of the animation via sound input fed in through voiceover files, a unique and spontaneous real-time look and feel was achieved for the spot. Additionally Eric custom designed hundreds of production styleframes and custom animation elements that were used in the animation pipeline.