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SMART COOKIE
Concept Design, Creative Direction, Brand Identity Development
Agency: Web Torque
Client: SmartCookie
Role: Creative Direction, Design, 3D, Brand/Identity Design, Website Design

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Eric Jordan was consulted by members of the racing industry to bring a futuristic edge to a new racing platform that caters to car enthusiasts and allows them to share in-depth knowledge and advanced user-rated data about vehicles and vehicle components. The client sought to move away from the tired look of checkered racing flags and desired to bring a more aggressive high-tech feel to the racing community – appealing to the intellectual side of racing. A complete branding process was undertaken to construct a sleek identity and a visual toolkit of custom 2D + 3D graphics was created to facilitate the production of a cutting edge web platform.

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[ BRAND IDENTITY DESIGN ]
 
[ WEBSITE DESIGN ]
 
 
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