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MICROSOFT “DARK FUTURES”
Client: Microsoft Canada
Role: Creative Direction, Design, 3D
The TaskThe goal of the “Apex” sequence was to capture the essence of “big data” being utilised within Panasonic’s avionics division.
THE LOOK Eric developed a series of style boards for Panasonic, with the goal of illustrating the complexities of Pansonic’s aviation division.
THE RESULTUtilizing 3D and node based data input, Eric was able to create a series of concepts that worked with real-world data fed in from Panasonic databases to create the look of complex spheres of infinite information.