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ELEVEN01

Event Motion Graphic, Branding, Website Design 
Client: Eleven01
Premiere: IBC, International Blockchain Congress 2018, India
Role: Creative Direction, Design, Animation, 3D, Visual Effects, Sound Design, Branding, Icon Design, Website Design

[ SELECT FRAMES: CONCEPT + PRODUCTION ]
 
[ ENGAGEMENT ]
 

The entrepreneurial team at Eleven01 sought out Eric Jordan to craft a highly futuristic and visually dramatic motion graphic to announce the world debut of their advanced next-gen blockchain protocol at the IBC International Blockchain Congress 2018, a high profile blockchain conference with over 2000 participants in attendance, along with the top names in blockchain/cryptocurrency and reps from IBM, Accenture, Microsoft, Infosys, and others. With a tight production timeline, Eric scripted, directed, and animated a high-end 3 minute motion graphic to be displayed on massive visual displays at the conference.  Eric oversaw all aspects of it’s development from concept and design, to branding, to animation & sound design, including the writing of a narration voice-over script.  Working directly with voice-over talent, Eric was able to direct a narration layer that served to become the audio foundation of the piece.  A series of highly detailed UI animation assets were built and animated using an array of fully-custom 3D tool kits designed specifically for the spot using Xpresso inside Maxon’s Cinema 4D software.  In order to meet the challenging deadline, the various 3D sequences featured in the spot were rendered across a 3D render farm using an array of 120 nodes, each rendering seperate frames and compositing passes.  Upon completion the spot was premiered before a large audience at IBC in India to officially mark the launch of the blockchain ecosystem, which is aimed at transforming the transactional economy of both India and the larger world.  Finally, Eric went on to develop a custom branding schematic and website design concepts for the new next generation protocol – creating a synergistic and harmonious intellectual property from the ground up.

Creative Director: Eric Jordan
Designer: Eric Jordan
Motion Graphics: Eric Jordan
3D: Eric Jordan
Sound FX Designer: Eric Jordan
Music: Score Studio
Voice Over Actor: Andrew (The Voice Realm)
Script Writer: Eric Jordan
 
 

Official Teaser Website:

https://www.eleven01.io

Officially debuted at IBC – International Blockchain Congress 2018:

https://www.enbloc.media/

Press Links: 

CNBC: Hyderabad hosts maiden International Blockchain Congress

[ MOTION GRAPHIC ]
 
[ INTIAL CONCEPT DESIGNS ]
 
[ OFFICIAL PRODUCTION FRAMES ]
 
[ CUSTOM HUD + UI COMPONENTS ]
 
[ LIVE VIDEO DEBUT @ IBC 2018, INDIA ]
 
[ IBC 2018 PRESS PHOTOS ]
 

[ WEBSITE DESIGN CONCEPT ]
 

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