Branding, Imagery, Icon Design, Sonic Branding, 3D, & Brand Strategy
Role: Creative Direction, Design, Branding, Webdesign, 3D
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DERO is the first crypto project to combine a Proof of Work blockchain with a DAG block structure and wholly anonymous transactions. DERO will be the first CryptoNote blockchain to have smart contracts on its native chain without any extra layers or secondary blockchains. With so many breakthroughs being made on a consistent basis, the team at DERO Project reached out to Eric Jordan with an ambitious rebranding project revolving around their privacy based cryptocurrency protocol. The team had made large strides with the DERO platform, however they desired to take the project to the next level with a complete branding and graphical overhaul in order to push DERO further out into the public consciousness. As a believer in freedom and privacy, Eric Jordan put his full support behind the project and assisted the team with a streamlined and professional branding overhaul. Additionally, with the impending revolution in ‘voice’ on platforms such as Alexa, Eric Jordan foresaw a day where cryptocurrency and blockchain platforms might be associated with an iconic “sonic tag”, and as such he conceived the 1st ever “sonic branding” for a cryptocurrency. A custom-developed audio tag was produced using a combination of synthesizers and a professional voice-over artist which would be associated with DERO in future instances where the platform might appear – be it in animation and/or voice platforms.
Designer: Eric Jordan
Branding & Brand Strategy: Eric Jordan
Motion Graphics: Eric Jordan 3D: Eric Jordan Sound Design: Eric Jordan